With the rise of e-commerce and consumer habits,
the retail is facing an apocalypse with nine retail giants gone extinct.
The bankruptcies of retail has increased by 200% since 2016, and with current standings,
the rate is expected to grow.
Due to depreciating offline sales, Oxford properties wants
to know how they can increase their customer loyalty to enhance the relationship
between customers and the
shopping centers.
Organized by Ryerson University, sponsered by Oxford Properties Group
RoleUI/UX Designer | interaction design, wireframing, ideation, and rapid prototyping.
Presentation Lead | powerpoint, marketing, wireframing, ideation, and logo design.
Data Analyst | consultation, research, and data analysis.
Front-End Developer | front-end development with react.js.
Researcher | research and confirmation of academic credentials.
Upon analyzing the given problem, our team and I decided to design a point reward
service that rewards customers for staying at the mall.
We discussed that since the malls already provide free internet, we could create memberships
based on the data whenever new customers login into the wifi.
Rewrds
The Mobile Solution
Based on the given property profile and our own research, our strategy was to maintain as much
returning customers accounting for majority of the retail sales. Therefore,
as the UI/UX designer I focused on redesigning and enhancing user experience of the returning customers by reducing
as much micro interactions as possible. As customers connect to wifi, they are asked to login to the service (optional).
With successful login and geolocation permission, the timestamps and distance travels are recorded to generate points.
Micro interactions
Based on the information architecture, I began to design and prototype the micro interactions
of the service. By reducing as much interactions as possible, the vision of the design was
to reward customers using retail facilities without having to download apps externally.
